To mark World Sports Press Day, the Guinean Sports Press Association (APSG) organised a training session on Thursday, July 2, 2026, dedicated to the theme “Sports journalism in the age of artificial intelligence”.
The meeting was held at the Maison de la Presse in Conakry and brought together several sports journalists who came to enhance their knowledge of new digital tools.
In his opening speech, the president of the APSG, Amadou Tham Camara, recalled the central role of sports journalism in promoting the values of sport and paid tribute to the pioneers of Guinean sports journalism.
” Artificial intelligence is profoundly transforming the way we search for, produce, disseminate and consume information. This evolution should neither frighten us, nor make us believe that the journalist is destined to disappear ,” he said.
According to him, AI is a tool capable of improving the productivity of journalists, without replacing the fundamentals of the profession such as fact-checking, analysis, critical thinking and fieldwork.
Present at the ceremony, the president of the National Olympic and Sports Committee of Guinea (CNOSG), Elhadj Ben Daouda Nassoko, praised the APSG initiative and stressed the responsible use of this technology.
“ Artificial intelligence is a very valuable working tool, but not a decisive one. If it is used well through the expertise of the journalist, it can be of great contribution ,” he stressed.
The session was led by trainer Malick Doué, who presented to participants the opportunities, limitations and risks associated with the use of artificial intelligence in the processing of sports information.
“ AI is an assistant. It is not here to replace us, but to support us. With these tools, even newsrooms with limited resources can produce quality content ,” he explained.
At the end of the training, the participants expressed their satisfaction. Speaking on behalf of the beneficiaries, Mohamed Bangoura thanked APSG for this initiative, which he considers a response to the technological changes affecting the media sector.
” We leave better equipped, convinced that artificial intelligence is a formidable support tool that will never replace the professionalism, ethics and critical thinking of journalists ,” he stated.
The ceremony was closed by the vice-president of the APSG, Bory Bah, who reaffirmed the executive board’s commitment to increasing capacity-building activities for the benefit of the country’s sports journalists.
